Sportsbook Analytics

How to Install

Use Google Analytics Setup guide in order to create a snippet for your HUB2.

Integrate

Create a Custom JS snippet in Tag Manager with the following contents:

(() => {
    let page;
    let userName;

    function gtag() {
        window.dataLayer?.push(arguments);
    }

    Playtech.on('sportsbook-analytics', ({ detail: event }) => {
        if (event.userName !== userName) {
            userName = event.userName;
            gtag('set', { userId: userName });
        }

        if (event.page !== page) {
            page = event.page;
            gtag('set', { page: page });
        }

        gtag('event', event.eventName, event.data);
    });
})();

Add On Application Initialisation condition, activate and make the tag as Ready for Publishing.